Samba TV - AdCP Server

We create data at the heart of TV

Why Samba Built the First AdCP-Native Audience Manager At Samba, this mission is part of our DNA. We've spent years helping brands and publishers understand audiences through advanced first-party viewership, behavioral, and contextual data from over 50 countries and 50 million smart TVs. Now, by connecting that data through AdCP, we're enabling agentic AI to work with Samba insights in real time - helping marketers discover audiences, build segments, and activate campaigns with outcomes they can trust. Today, we're proud to showcase the Samba Audience Manager MCP Server - the first production-ready implementation of AdCP for audience intelligence.

• Category: Plan › Audience Intelligence
• Use cases: ICP & Segmentation, Research
• Pricing: unknown
• Website: https://www.samba.tv/resources/adcp-the-open-standard-for-agentic-advertising

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