AdCP (Ad Context Protocol)

Open protocol for agent-to-agent advertising

Open protocol enabling AI agents to discover, plan, buy, sell, and measure media across ad channels. Published by AgenticAdvertising.org with 23+ member companies including Yahoo, PubMatic, Scope3, Samba TV, LG Ads, Kargo, Wunderkind, and Sightly. Ships with Addie, a companion AI assistant that teaches the protocol and runs the certification program.

• Category: General
• Use cases: AI-Native Media, Agentic Commerce, AI Agents
• Pricing: Free
• Founded: 2025
• Website: https://adcontextprotocol.org

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