IAB AI in Advertising Use Case Map

The industry map of real-world AI use cases in advertising

Released by IAB on September 3, 2025 and developed with industry leaders. Organizes real-world AI implementations across the ad/media ecosystem by category, maturity (established vs. emerging), and detailed descriptions, helping organizations benchmark adoption, identify capabilities to test, and inform strategic planning. Presented through an interactive Flourish visualization.

• Category: General
• Use cases: AI-Native Media, Agentic Commerce, AI Agents
• Pricing: Free
• Founded: 2025
• Website: https://www.iab.com/guidelines/ai-in-advertising-use-case-map/

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