IAB Agentic RTB Framework (ARTF) v1.0

Real-time bidding for AI agents

The newest IAB Tech Lab agentic standard, defining how large language models and autonomous agents can transact in real time without performance degradation. Uses a containerized architecture for faster communication and more efficient data exchange between technologies operating within the same data center. Currently in public comment. Sits alongside the Agentic Advertising Roadmap as a concrete technical spec.

• Category: General
• Use cases: AI-Native Media, Agentic Commerce, AI Agents
• Pricing: Free
• Founded: 2025
• Website: https://iabtechlab.com/standards/artf/

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